performance analysis Archives - Football Innovation Hub

22 Jun The DNA of Goal-Scoring Sequences: Fast Attacks or Patient Build-Ups?

Posted at 14:14h in Research

How do possessions that end in a goal really begin, develop and finish? Football often debates attacking styles as if there were only one correct answer. Should teams attack quickly?Should they build patiently?Should they press high?Should they dominate through possession?Should they attack directly after recovery? The data suggests...

08 Jun From Movement to Advantage: How AI Can Help Us Understand Player Behaviour in Football

Posted at 13:00h in Research

There is a part of football that still escapes most data. Not the pass.Not the shot.Not the sprint.Not the tackle. The movement before all that. The adjustment before receiving.The run that opens a passing lane.The pause that holds an opponent.The step away from the ball that creates space.The...

20 May The Hidden Bias in Football Scouting

Posted at 13:05h in Research

Introducing LALIGA’s Team Context Adjustment Model (TCAM) With only one matchday remaining in the 2025/26 LALIGA EA SPORTS season, recruitment departments across professional football are already immersed in one of the most decisive moments of the year: building next season’s squad. Every summer, clubs compare hundreds of players...

17 Nov Do Black Players Really Run More? A Scientific Examination of a Long-Standing Football Myth

Posted at 14:02h in Research

Last Thursday, during a guest lecture I gave at Stanford University’s “Science of MythBusters” course, we explored how scientific reasoning helps test long-standing beliefs by confronting them with rigorous data rather than intuition.A newly published study provides a clear example of this approach applied to...

11 Nov Do Real Madrid and FC Barcelona dominate because they keep the ball—or because they control the space?

Posted at 13:52h in Research

https://youtu.be/EFYyQPsNVkQ Football has long equated dominance with possession.But what if the real indicator of control isn’t how long you keep the ball, but how fast you can reach it? In collaboration between LaLiga’s Football Intelligence & Performance Department, the University of Zaragoza and the Universidad Rey Juan...

29 Oct “The Game Is Won in the Middle Third.”

Posted at 13:50h in Research

In football, control is often confused with possession. But data from LALIGA EA Sports 2024/25 suggest something more precise:it’s not about having the ball, but about where you have it. What the data tell us Using match-by-match data from every team in LALIGA EA Sports 2024/25, we...

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